Black Friday is one of the busiest shopping days of the year, offering retailers a golden opportunity to boost sales. However, with millions of online shoppers eagerly hunting for the best deals, website downtime or slow loading speeds can result in a disastrous loss of revenue and customer trust. What is the key to ensuring your website can handle the Black Friday rush? Performance testing.
In 2023, Black Friday online sales reached an astounding $70.9 billion globally. With even higher sales expected this year, preparing your website to handle peak traffic is essential. A well-executed performance testing strategy is your strongest defense against downtime and sluggish performance.